upskill now: the extra property knowledge that will give you the edge
Energy Efficiency Features are the exciting new value PROPOSITION
Use of the word ‘sustainability’ can be confusing because it means so many different things to so many different people.
This is perhaps why agents haven’t seen or understood the rich property marketing opportunity that’s lying behind the word - the real, tangible lifestyle benefits that sustainable features can deliver to a homeowner or renter.
Sustainable building design and energy efficiency inclusions can deliver a better life in your home – there’s so much more to the conversation than the environmental impact alone - and more to be identified in a property appraisal than solar panels and rainwater tanks alone!
get up to speed on THE NEW PROPERTY FEATURES
Our Future Agent consultancy services and courses are focussed on the “value-add” property features and the strategic market opportunities which will deliver multiple benefits for you.
HOME ENERGY RATINGS
We cover home smergy ratigns that are mandatory for new homes under the NAtional COnstruction code NatHERS, BASIX (NSW), and EER for existing and new homes in the ACT and also voluntary schemes like NABERS for Apartments and the Victorian Scorecard.
ENERGY GENERATION AND STORAGE
Such as Solar (PV) Systems, Battery Storage Systems and Electric car charging
ENERGY and water EFFICIENCY INCLUSIONS
Such as high star-rated reverse cycle air conditioning, heat pump and solar hot water systems, heat recovery ventilation systems, hydronic heating and more .
GOOD BUILDING DESIGN THAT DELIVERS COMFORT ALL YEAR ROUND
Such as passive design which utilises insulation, cross ventilation, external shading, thermal mass and more
DESIGN CERTIFICATIONS - A REGULATED HOME DESIGN STANDARD
Such as Passivhaus Certification, Green Building Council Green Home Certification and more
THE NEW HOME ENERGY RATINGS COMING DOWN THE LINE
The Federal and State governments are working together to develop a pathway for Home Energy Ratings for ALL homes and apartment in Australia. We update you on progress and the new home energy ratings certificates being developed.
Better, more comprehensive property knowledge will build your profile as a trusted property professional
Our courses, resources and strategic insights – equip you to confidently respond to questions about the running cost of a property you are listing. Home buyers, investors and renters are entering the market with a real concern about the rising cost-of-living.
They are coming to their property searches with a curiosity about energy efficiency features and the desire to know more. You can now be upskilled to deliver more for them.
OUR Strategic insights, growth guidelines and COURSES ARE SPECIFICALLY DESIGNED FOR PROPERTY PROFESSIONALS
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1. real-estate-ready
The “real-estate-moment” is short, time-sensitive, highly emotional and often highly competitive. In this professional context, the “features” language of property marketing enables the quick and targeted showcasing of particular property attributes. Our courses are specifically developed with a “features” focus - so they can be seamlessly integrated into your property conversations - and delivered quickly and effectively and with real expertise as you deliver your property services - from an appraisals to open homes.
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2. Simple + robust
Future Agent courses include simple and effective ways to communicate the lifestyle benefits of these new property features - without overwhelming your property customers. Our strategic use of key words and phrases is backed by research and is shown to drive engagement. Our clear descriptions of the technologies that underpin each feature reflects accepted knowledge of sustainable design practice. Despite the simplicity of the descriptions required for property marketing it is robust and aligns with the ACCC Green Marketing Guideline
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3. DRIVE VALUE + ENGAGEMENT
Our work rests on a considerable body of work in positioning energy efficiency and sustainable property features to drive perceptions of value at time of sales or rent. It has been developed both from within the real estate industry in the context of real estate systems and franchising knowledge, and outside of the industry through collaboration in key research projects over the past 10 years - which have looked closely into the key drivers of value - the opportunities and strategies to catalyse the property market towards better homes.
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4. ALL INTEREST LEVELS
We’ve developed our course marketplace with TIME in mind - much like a cafeteria: matching you, your commitment, your interest in this new area and your time availability with the right course or training pathway for you. We call this our CourseMatch© philosophy. It’s just so important that you make a start. So we have courses to appeal to all interest levels - from the quietly curious to the engaged agent that wants to get on board quickly right through to the property professional that wants to fast-track to expert level and use this to build their competitive advantage.